Motion Designer + 3D Artist
Design and animate a comprehensive broadcast graphics package for professional basketball — encompassing player cards, statistical overlays, team branding elements, and transition stingers for NBA and WNBA programming.
The Challenge: Create graphics that feel broadcast-ready while honoring individual team identities. Each element needed to work within the fast pace of live sports — bold enough to read on screen in seconds, refined enough to feel premium.
Target Audience: Sports broadcast networks, team marketing departments, regional sports networks
Format: Spec / Portfolio Piece
Golden State Warriors Logo
3D recreation of the Warriors logo with metallic gold materials and dynamic lighting. The animation emphasizes the team's championship pedigree with premium finishes and smooth camera movements.
Techniques: PBR materials, HDRI lighting, depth of field, camera animation
Minnesota Timberwolves Logo
City-integrated logo reveal compositing the 3D Timberwolves badge over an aerial shot of downtown Minneapolis. The overlay creates a sense of civic pride and franchise identity tied to the market.
Techniques: 3D compositing, aerial footage integration, color grading, motion tracking
Matchup Graphic — Timberwolves vs. Warriors
Pre-game matchup card combining both franchise logos over an aerial view of Chase Center. Designed for broadcast use as a full-screen bumper before tipoff coverage. The split composition gives equal visual weight to both teams while the arena backdrop establishes venue context.
Techniques: Split-screen compositing, 3D logo placement, typographic hierarchy, broadcast-safe color
Player Introduction Cards
Full-screen player graphics designed for broadcast. Bold outlined team typography frames each athlete while high-contrast name treatments ensure instant readability. The same modular template adapts across franchises — Warriors gold swaps to Timberwolves green while maintaining typographic consistency.
Techniques: Kinetic typography, photo compositing, modular template design, team color re-skinning
Highlight Reel Typography
In-game highlight overlays with animated name reveals synced to gameplay footage. The staggered letter animation creates urgency and movement while red accent characters add a secondary read layer. Built to fire quickly during live broadcast replays.
Techniques: Staggered text animation, live footage integration, per-character color offset, broadcast timing
WNBA | ION Network Graphics
On-air branding package integrating WNBA and ION network identities. Features basketball court integration, clean typography, and broadcast-standard formatting. The 3D basketball surface adds texture and physicality to an otherwise typographic lockup.
Techniques: 3D text integration, logo animation, broadcast safe design, textured surface rendering
High-energy and team-authentic. Each graphic adapts to the franchise's color palette and visual identity while maintaining a unified design system across the package. The approach balances the kinetic energy of live sports with clean typographic hierarchy — ensuring every stat, name, and score is instantly legible at broadcast speed.
Visual Approach: Dynamic wipe transitions, bold typography, team-specific color adaptation
Design System: Modular template structure allowing rapid team re-skinning across NBA and WNBA franchises
Design & Animation Pipeline:
The graphics were designed in Photoshop and Illustrator for static layout and asset creation, then brought into After Effects for animation. Each template was built with expression-driven controls so team colors, logos, and player data could be swapped without rebuilding the animation from scratch.
Workflow:
Spec Context: This is a personal portfolio piece created to demonstrate broadcast graphics capabilities. It is not affiliated with the NBA, WNBA, or any specific franchise.
Motion Graphics, Broadcast Design, Art Direction – Max Richardson
ADOBE AFTER EFFECTS | ADOBE ILLUSTRATOR | ADOBE PHOTOSHOP
Spec portfolio piece. Not affiliated with the NBA or WNBA.
